Born and raised in Los Angeles, Bruce has lived in Southern California his entire life. A man of many talents, Bruce honed his business chops as a successful entrepreneur. A mild coronary episode in 2011 served as a wake-up call that it was time to change his lifestyle. The fitness world beckoned, offering health and happiness. Bruce researched strength training techniques and the myriad of positive effects it could have. He began studying with Adam Zickerman, one of the pioneers of the SuperSlow system. Today, Bruce helps serious athletes, business leaders and everyday fitness enthusiasts (un-enthusiasts, too) take control of their health and improve the quality of their lives.